Credit for the successful cross-selling project goes to David Poole, the Wanzl account manager responsible for Booths, who entered into the decisive negotiations with the exclusive market in 2011. At that time, Wanzl was already supplying Booths with the latest shopping trolleys and the Pick-up model with its two environmentally friendly baskets, including to one of the outlets in Preston.
"This project was incredibly important for us because the new outlet is located at the heart of a showcase project for urban redevelopment. The BBC also has its own production site here."
"The new store in Media City offers a great platform to show off the variety, innovation and quality of Wanzl products. We are certain that there will be a close partnership between Booths and Wanzl in the equipment of Booths stores in the future," emphasised Dean Rolland. The focus here is primarily on the products for the self-service sector and the wire tech shop solutions system, including special solutions for the bakery and fresh produce section. "Our long-standing success with Booths and our ability to satisfy many of Booths' special requirements for the shop solutions will pave the way for further cross-selling opportunities."
A family-run company for five generations: Booths has 28 grocery stores across the north of England. Each of these stores has its own, individual identity and reflects the specialities of each region. A range of products on offer at Booths comes from regional producers. Booths supports Slow Food UK, as well as the "Prince's Countryside Fund", an initiative of the Prince of Wales. This fund advocates the future of rural regions and supports sustainable farming in England.
You can find further sample applications and references in the Press releases section.