Wanzl GmbH & Co. KGaA
Business division Retail Systems
Using wanzl connect it will be possible to collect customer information via a smartphone to discover what the customer wants before they enter the store. This enables special offers to be specifically tailored to customers.
In the future, the shopping trolley or basket, as the customer's constant companion instore, will be equipped with an RFID tag and will not only transport goods, but also provide retailers with important information concerning the customer's position in the store and usage behaviour. This includes average shopping times, the length of time spent in front of particular shelves, maintenance recommendations and much more. As well as generating user data, the tag can also be used to prevent the theft of products or even the trolley itself.
Thanks to the connection of the shopping trolley to the smartphone, customer-specific information can be gathered and personalised coupons redeemed in-store as a purchase incentive.
In addition, wanzl connect makes it possible to eliminate the coin deposit system, since trolley return is controlled by means of a bonus system. This system could be based on one of several reward models: a donation to a worthy cause, a printed coupon for the customer's next purchase or entry into a prize draw. The trolley is electronically recorded by an RFID reader once it has been returned to the trolley shelter or docking station.
The wanzl connect solution also includes the "Customer Connect" module, a software component that can be integrated into existing customer apps: smartphones have become an integral part of everyday life. Customers communicate and gather information via their smart device before, during and after their trip to the store. With a software module that can be integrated into existing retail apps, specific functions can be used to increase customer loyalty to the respective retailer.
Their customers' shopping process is more straightforward and less time-consuming: from creating a digital shopping list, to indoor localization which allows shoppers to find goods more easily, right through to cashless payment. Depending on their shopping preferences, customers can display coupons or promotional videos on their smartphones using Bluetooth Beacons.
More information for better decisions. With its software-based solution, wanzl connect offers a modular building kit for management, control and analysis of all in-store processes.