EuroShop 2014: Emotion meets dynamism at the Wanzl Arena – industry experts from all over the world – inspiring shop design – technical innovations – Wanzl proves itself as a source of ideas and sets the pace for the industry
The world of retail is a brutal one, and the pace of innovation is high. E-commerce is competing more and more with brick and mortar shops. The good news is there are optimised solutions for food and non-food. For traditional retail outlets as well as combined online and in-store businesses. These new concepts were on show in Wanzl's sport-themed Arena in Hall 13 at EuroShop. With the tagline Retail_MADE BY WANZL, Wanzl, the global market leader in shopping and baggage trolleys, demonstrated what drives the retail sector – technically and emotionally, with modular components – as well as manufacturing and production logistics for international rollouts.
Number 1 for functional emotionality In the "EuroShops" within the Wanzl Arena, visitors experienced creative retail design concepts that combined attractiveness, ambience and emphasis to increase customers' urge to buy. A spectacular waterfall was crashing away in the Outdoor Shop, while a stylised mountain relief design created an incredibly eye-catching display of shoes for treks "at any height". In the Vodka Store, the fine spirits were displayed within the "wire tech skyline", a study of illuminated shelving design, reaching as high as the eye could see. Wanzl presented the neighbouring Wine Shop as a barrel with wine bottles displayed horizontally and vertically, with multifunctional furniture which acted as both an impulse buy display and consultation desk. The exotic World of Tea, Chai and Coffee was presented as an inspiring journey through the world of shop design, with oversized cups by Corian, while Paris, the world capital of fashion and beauty, provided the backdrop for the unconventional, playfully designed Cosmetics World. The new, modular Vitable fruit and vegetable presentation fittings proved their shape-shifting abilities with various decorations and convertible emotive imagery. BakeOff, the innovative sales system for baked goods, really impressed visitors as part of a display of freshly baked delicacies, with all the charm of a traditional bakery. All in all, the world of Wanzl shop design was dominated by the senses: sight, touch, taste, and smell – all the factors that promote impulse-driven sales. Multifunctional furniture caught the eyes of visitors and increased the sales power of the shelving.
Long-lasting and sustainable technology
Current product programmes for shopping and transport trolleys and computer-aided systems for shop entrances and checkout areas were displayed on the central playing field of the Arena. A huge round of applause went up for the new "Design Trolley" shopping trolley study, fitting for its sporty setting. "From talking to retailers at EuroShop, we believe that the potential of bringing this to market is very high," says Gottfried Wanzl, Managing Partner at the Wanzl Group. The new models of the plastic shopping trolley "Tango", already established in the market, showed off their sustainability credentials: the prototype of the "Tango bio" model is made from 100% renewable raw materials based on sugar cane. The "Tango Recycling" model with its basket made from at least 50% recycled materials, is ready for mass production. The complete self-checkout system including the "eGate" model proved itself to be the perfect addition to the checkout area, working as an exit gate combined with the new additions of a checkout, barcode scanner and goods detectors. Training session at the Creative Center After the trade fair, Wanzl continued its training programme and brought its entire EuroShop stand to the Wanzl Creative Center in Leipheim. "We had an enormous reaction from international retailers at EuroShop. As innovation and sustainability experts, we can continue to offer our services to the entire world of shopping and sales," says Gottfried Wanzl. Interested visitors are very welcome!