There's a delicious aroma in the air! 24 types of bread and 18 different bread rolls, all with a crispy crust and soft crumb, just waiting to make their way into customers' shopping bags. The choice is tremendous, the bread is baked day after day using traditional baking methods – from wholemeal bread and baguettes to spelt rolls, paninis and raisin bread. Mondays to Saturdays, from 7 a.m. to 9 p.m., customers can look forward to bread, rolls and everything in between. This has everything a bakery needs, inside and out! This was reason enough for EDEKA Cramer to opt for BakeOff 2.0 at its incredibly busy shop in Lehrte.
This has everything a bakery needs, inside and out! This was reason enough for EDEKA Cramer to opt for BakeOff 2.0 at its incredibly busy shop in Lehrte. "We have completely modernised our in-store bakery with its wide array of culinary offerings. It was clear that our previous pre-baking station needed an update in terms of design and functionality," says Inga Ali, Managing Director of EDEKA Cramer.
Wanzl designed the attractive, modular fresh-goods display unit which is 12 metres long. Eight one metre wide baked-goods towers featuring four levels and energy-saving LED lighting offer bread, rolls and snacks. In the integrated refrigerated shelves for cross-selling, customers can find fresh products to go, such as wraps, sandwiches and salads, "which are very popular." Specially tailored to the requirements of EDEKA Cramer, Wanzl incorporated a three metres long four-level wire tech shelving system into the fresh-goods display unit.
For more than 15 years, Wanzl has worked together with the food retail sector to develop sales systems that attractively display freshly baked products from bread to pastries for retail markets. To date, several thousand stores have opted for Wanzl BakeOff modules as a result of this successful collaboration. The latest generation BakeOff 2.0 makes the sale of bakery products even more successful. The advantages:
"BakeOff 2.0 was a pilot project for us. The practical single-handed operation won us over, and has won over our customers as well now."
INGA ALI, Managing Director of EDEKA Cramer. Germany's seventh largest EDEKA store, at home in the region around Hanover, chose BakeOff 2.0 as a fresh-goods display unit for its Lehrte branch.